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Gone are the days when a 10-step skin-care routine was considered the “standard” of K-beauty. Now, the most viral products target multiple concerns to help simplify your daily ritual. Whether you’re in the market to try a new product for spring or restocking on essentials, we’re rounding up some of the best Korean beauty deals from the Sephora Savings Event.
Through April 14, the Sephora Savings Event promises up to 30 percent off the beauty retailer’s in-house brand and up to 20 percent off everything else, including makeup, skincare, hair care, grooming tools and much more with code SAVEMORE. Rouge members (those who spend $1,000 per year) save 20 percent off all eligible products and can redeem exclusive items in Sephora’s Rewards Bazaar. VIB members (shoppers who spend $350 annually) get 15 percent off and Insiders get 10 percent off. However, everyone — regardless of their shopper status — score 30 percent off Sephora Collection items.
Given that Sephora has been adding more Eastern brands — including K-beauty — to its shelves in recent years, the spring sale is an opportune time to try some of the most innovative formulas in the skin care space. And just like with fashion, many people are swapping their winter heavyweights for thinner layers — think lightweight formulas, high-performance sunscreens and more sun-ready products.
Typically, the Sephora sale occurs about twice or thrice a year, but now is a good time to stock up for your warm-weather essentials, as past sale schedules suggest that the next one won’t be until fall. Ahead, we’ve rounded up the best K-beauty deals to shop at Sephora’s Savings Event — from Florence Pugh’s favorite cool-down sheet mask to picks loved by Sydney Sweeney and Blackpink superstar Rosé, see our top picks below, all listed at the maximum discount.
Dr. Jart Cryo Rubber Firming Face Mask
Florence Pugh revealed this product as one of her beauty secrets in a “What’s in My Bag” video. Inspired by cryotherapy, Dr. Jart’s Cryo Rubber face mask is infused with glycerin and collagen and slowly lowers the skin temperature by 11°F, leaving the skin cool, plump and sealed with moisture.
Sulwhasoo First Care Activating Serum
Designed to use post-cleansing, this Sulwhasoo serum helps in product absorption for the rest of your skincare routine while improving the skin’s water and oil balance and protecting the skin barrier and reduces signs of aging. Tilda Swinton and Rosé of Blackpink are among celebrity fans of the brand.
Laneige Lip Sleeping Mask
No K-beauty list would be complete without the hydrating Laneige Sleeping Mask. A cult favorite for a reason, the brand counts BTS’ Jin and brand ambassador Sydney Sweeney among its starry fans.
Aestura Atobarrier365 Cream Moisturizer
South Korea’s No. 1 dematologist-recommended dermocosmetic brand Aestura has officially landed in the U.S. The bestselling Atobarrier365 moisturizer helps repair the skin barrier with ceramide capsules formulated for sensitive skin.
Innisfree Green Tea Enzyme Vitamin C Toner Pads
The toner pad craze has been all over social media, and these brightening facial pads by Innisfree address hyperpigmentation with active ingredients such as green tea enzyme and vitamin C. Love Island U.S. star Miguel Harichi recently revealed that this is one of his favorite skin care products.
Kaja Eye Bento Bouncy Eyeshadow Trio
Kaja’s stacked, on-the-go packaging simplifies the makeup routine, sans extra tools. This travel-friendly eyeshadow trio is designed to be applied with the fingertips and includes three neutral, blendable shades for everyday or during occasions.
Glow Recipe Dewy Babies Skincare and Makeup Set
Founded by two Korean-American women, Glow Recipe is one of the best-selling K-beauty brands for a no-makeup makeup look. This five-piece set contains the cult-favorite Watermelon Glow niacinamide-infused serum, Dewy Flush and Ultra-Fine Mist; Watermelon Pink Juice oil-free moisturizer; and Plum Plump hyaluronic acid serum.
Dr. Jart Premium BB Tinted Moisturizer with Niacinamide and SPF 40
With summer fast approaching, a tinted moisturizer is a must to avoid heavy and cakey makeup. This bestselling BB cream from Dr. Jart delivers moisture and coverage with SPF 40 to give you a natural, glowy finish while protecting the skin from the sun.
Kaja Jelly Charm Glazed Lip Stain & Blush With Keychain
You will never leave your house without your lip stain and blush again as this one from Kaja doubles as a fun charm that can be clipped to your bag, keys or wallet.
Then I Met You Living Cleansing Balm Makeup Remover
If there’s one thing Skintok has taught us, it’s the power of double cleansing. This cleansing balm by Then I Met You has a sorbet-like formula that gently removes oils, waterproof makeup and sunscreen to ensure a deep and thorough cleanse in the first step of your routine.