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No one does sleek smart rings like Oura, and in celebration of Amazon Prime Day 2025, the Hollywood-coveted health technology company has discounted all colorways of the newest model of its namesake product: the Oura Ring 4, on sale through July 11.
Oura tracks over 30 biometrics: sleep, activity, heart health, stress and women’s health metrics, to name just a few. The Oura Ring 4‘s new all-titanium design is powered by Smart Sensing, an innovative sensing platform that adapts to each user, delivering accurate, continuous data, both day and night.
What makes Oura so unique is its ability to seamlessly overlap fashion and function like no other tracker on the market. Offered in six finishes — gold, rose gold, silver, brushed silver, black and stealth (matte black) — the ring can be tailored to each wearer’s personal style.
Pricing for the Oura Ring 4 typically ranges from $349 for the black and silver to $499 for the yellow and rose gold, but from Tuesday, July 8 through Friday, July 11, all six colorways are 15 percent off, dropping the price between $296.65 and $424.15.
The ring connects with your smart phone to provide its personalized insights. New members get the first month of their Oura membership free, then it’s $5.99 monthly to receive all the available data (you’ll register through the app). Also, Oura now offers the option to sign up for an annual prepaid membership for $69.99 per year.
Since sizing works differently for Oura Rings than standard rings, customers can order a free sizing kit, available on the product page. The kit is $10, which will then go towards your ring purchase when you order the physical ring (you’ll get $10 off the ring if you bought the kit). However, to take advantage of the rare Prime Day deal, shoppers can order more than one size and return the one that doesn’t fit. Note: The ring should be snug around the base of your finger, but not to the point of discomfort. It should not rotate during normal daily tasks.
Take advantage of the Prime Day deal now at amazon.com, and for more limited-time discounts, check out The Hollywood Reporter‘s running list of top Amazon Prime Day savings.
More Smart Rings, Smart Watches and Fitness Trackers on Sale for Prime Day 2025
latest model
Google Pixel Watch 3 (With Fitbit Premium)
previous generation
Google Pixel Watch 2 (With Fitbit Tracking)
Samsung Galaxy AI Smart Ring