Jesse Riedel, also known as Jesser, has signed with CAA for representation in all areas.
With a channel on YouTube with nearly 29 million subscribers, Jesser is one of the biggest sports content creators and influencers on the Google platform. Having been a major basketball content producer and partner for the NBA, Jesser sat at the judge’s table for the 2025 NBA Slam Dunk Contest and appeared in celebrity All-Star games.
He also launched an official apparel collection in partnership with the NBA in 2024. Jesser is now looking to expand into brand marketing and content in other sports arenas like soccer, football and baseball. A three-time winner of the sports creator of the year award at the Streamy’s, Jesser made his name with basketball videos and the game show-like formats on his YouTube channel.
Jesser’s videos have featured collaborations with sports celebrities like Jalen Ramsey, Damian Lillard and James Harden, as well as CAA clients Jaren Jackson Jr and Julius Randle.
Jesser launched his own content banner, Bucketsquad, and his sports and streetwear brand, Bucketsquad Apparel, came to market in 2022 and has since grown strongly.
And on the influencer front, Jesser has worked with brands like Nike, Gatorade, Draftkings, Adidas, SoFi, Meta, EA Sports, Under Armour, Nintendo, Nerf, Reebok, Axe, Amazon, Champs, and Sour Patch Kids.