Beetlejuice, Beetlejuice, Beetlejuice is returning to Broadway for the third time.
The first national tour of Beetlejuice The Musical will play The Palace Theatre from Oct. 8, 2024 for a 13-week engagement through Jan. 3, 2026. The third return to Broadway is unusual (and in keeping with the plot of the show) as the musical’s two previous Broadway engagements were in the last five years and the production has had a bumpy trajectory.
The musical originally ran at Broadway’s Winter Garden Theatre from April 2019, and initially saw low ticket sales until its fortunes turned around, thanks in part to traction on social media and a successful Tonys performance. Despite the reversal in the production’s grosses, theater owners announced plans to force the show out of the theater by June 2020, to make room for The Music Man starring Hugh Jackman. Those plans were delayed by the pandemic, but Beetlejuice did vacate and plan its return to Broadway, based on the momentum of the show and the popularity of the cast recording, said producers.
Beetlejuice returned to Broadway, at the Marquis Theatre, where it ran from April 2022 through January 2023 and saw a return of most of its Broadway cast, including Alex Brightman, playing the title character. However, the musical struggled to recapture the same momentum from before the pandemic and ended its run early.
Now it returns after the release of Beetlejuice Beetlejuice, the sequel to the 1988 film, this fall, which had the second best September launch of all time. Warner Bros. is the producer of the film and its theatrical arm is a producer of the Broadway show.
Casting for the Broadway engagement has not yet been announced.
The first national tour of the musical launched in December 2022, and will end its run on Broadway. There have also been productions of the show in Tokyo, Seoul, and Melbourne, and an upcoming production in Sydney.
Based on the Tim Burton film, Beetlejuice is directed by Tony Award winner Alex Timbers (Moulin Rouge!), with an original score by Eddie Perfect (King Kong), a book by Scott Brown and Anthony King, with choreography by Connor Gallagher.
The show’s run is also part of a returning industry trend in which national tours make stops on Broadway, including The Wiz, which ran at the Marquis Theatre from April to August 2024, before theaters.
Beetlejuice takes over the Palace Theatre, which is currently home to Glengarry Glen Ross, starring Kieran Culkin, Bill Burr and Bob Odenkirk, which is scheduled to end its run there on June 28.